Take the Lead Canine Services

Take the Lead Canine Services, an established brand in the canine service industry, contracted Tyne Creative for a complete rebrand. Despite having a key color that was synonymous with their brand, their logo was outdated and failed to communicate their values and high-quality service effectively.

Tyne Creative embarked on extensive research to understand the brand vision and communicate it effectively to the audience. The goal was to meet the owner's aesthetic preferences while ensuring the rebrand resonated with the brand values.
The rebranding process included the introduction of custom-drawn illustrations and a comprehensive brand guideline. The guideline provided a solid structure for their social media, marketing, and communications team to follow, ensuring brand consistency across all platforms.

Staff members were engaged in the rebranding process, particularly in choosing design options for uniforms. This inclusive approach fostered a sense of ownership and unity among the team members.

The rebranding work by Tyne Creative resulted in increased brand visibility and turnover for Take the Lead Canine Services. The revamped brand aesthetics resonated with the audience, and the clear communication of brand values strengthened the bond with their clientele.